GDPR calls for data minimization. One of the guidances they give is deleting inactive data. According to GDPR consultants that’s about six months after the data becomes irrelevant to your business.
We decided to have an ease-off period before we applied this draconian measure. So we start with an 18 month cutoff period. In September we will reduce it to 12. In January we’ll reduce it to 6. GDPR affords you that much leeway since you can claim business interests and that’s absolutely true; we don’t want to alienate our returning clients!
Nicholas K. Dionysopoulos
Lead Developer and Director
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